Blink Charging - Home Charging Email Campaign

Design Objective

The objective of this project was to create a promotional email for Blink Charging’s HQ 200, a high-performance home EV charger. The design needed to effectively highlight the product’s key features while driving customer engagement and conversions. The email also aimed to educate potential customers on the benefits of home EV charging, building trust and establishing Blink Charging as the go-to solution.

Challenges and Process

This campaign required a visually engaging email that combined product imagery, value propositions, and a strong call to action while aligning with Blink’s brand identity.

The design guided readers seamlessly, starting with a hero section that showcased the HQ 200 charger, a bold headline ("Your All-New Home Charging Solution"), and a clear call-to-action ("Explore HQ 200"). A striking product image reinforced the message, ensuring the key takeaway was immediately clear. Below the fold, an educational section addressed potential customer questions while maintaining the flow of information.

The "Why Blink Charging" section built trust by highlighting three key selling points: high performance, a one-year warranty, and 24/7 customer support. Custom icons and concise descriptions added polish and accessibility.

Results

The email successfully balanced aesthetics and functionality, creating an engaging experience for potential customers. By clearly communicating the HQ 200’s benefits and providing actionable next steps, the design contributed to increased click-through rates and sales inquiries for Blink Charging.