For this series, I aimed to showcase Blink’s products with a sleek, techy design aesthetic. Since each banner targeted different markets, I wanted to visually depict both the chargers and their respective markets. To achieve this, I incorporated techy illustrations of each target market: a home for residential chargers, an office building/multi-home building for Level 2 chargers, and a fleet of trucks for DCFC chargers. I cropped these images diagonally to create movement and provide space to left-justify the copy.

The biggest challenge was displaying varying numbers of chargers on each banner while maintaining a cohesive design. My solution was to crop the chargers into transparent circles with a thin, elegant stroke that complemented the tech aesthetic. Each charger was allowed to break the top plane of the circle, creating depth.

For the final touch, I added techy elements scattered throughout the background. Additionally, I incorporated a subtle blue glow emerging from the bottom, which unified the design and enhanced the futuristic aesthetic. These elements are subtle yet effective in tying the design together and showcasing Blink's cutting-edge technology.