Envoy Retractable Banner

Design Objective

The team required a sleek and eye-catching banner for Greenbuild 2023, an international sustainability conference and expo. The design needed to be bold, simple, and elegant, showcasing a luxury EV car as the centerpiece.

to start, I used a solid black background to give a sophisticated and luxurious feel. This also provides a striking contrast for the central imagery: a white Tesla, which commands attention. Below the Tesla, the Envoy ribbon with their “live, work, stay” slogan divides the design beautifully between imagery and text elements and reinforces the envoy brand. The logo is placed in top right corner, utilizing the negative space effectively to maintain a balanced design

For the copy, I kept it clean and consolidated it at the bottom for easy digestion. I employed color and size to establish a clear visual hierarchy, ensuring "electric carshare" grabs attention first, followed by "envoy mobility app" in white as the second focal point. This way, even a brief glance at the banner conveys the essential information.

A red stripe cutting into the frame serves as a call to action, prompting viewers to scan the QR code. The red text provides further details, ensuring clarity on the apps use.

Process

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