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HQ 200 - Motion Ad

Design Objective

The team required a sleek and eye-catching ad to promote a sale for our EV 200 charger. The creative liberties were left to me

Process

Recognizing the power of motion in capturing attention and engagement, I delved into our collection of renderings and animations. I discovered an animation featuring the charger rotating into frame and coming to a stop, perfectly aligning with my vision. Its final position allowed ample room for the copy on the left side of the composition.

The next challenge was to introduce movement elsewhere. I opted to repeat the chargers name as a scrolling pattern across the background in alternating directions. To distinguish it from the readable copy, I used a white stroke instead of a fill, creating a dynamic pattern effect.

To bring the concept together, I utilized the scrolling background text to introduce each line of copy, merging them from opposite sides of the composition. As the animation settled into its final position, the scrolling text gracefully faded, revealing the copy. To maintain energy and prevent the image from appearing static, I added a green halo that pulsates for the remainder of the video.

The final step was to find audio in our library that complemented the animation. I selected an energetic track that matched the visuals of the ad and could be perfectly cut to fit the video's duration.

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